Riad Collection · Hospitality · Rabat
Taking back control of direct bookings
Brand identity and a multilingual site with booking engine for a guesthouse group.
- +64%
- Direct bookings
- 1,4s
- Load time
- -31%
- OTA commissions
The challenge
The group depended on OTAs for over 80% of bookings and their commissions. The existing site was not mobile-ready and offered no way to book directly.
Our approach
- 1
Created a shared brand identity across the four properties, with extensible guidelines.
- 2
Trilingual French, English and Arabic site with an integrated booking engine and online payment.
- 3
SEO targeting stay-related queries by city and by experience type.
- 4
Direct-booking-only benefits made prominent to justify booking on the site.
The result
Direct bookings grew 64% in six months, cutting the share of revenue paid out in OTA commission by 31%.
Every direct booking is margin we no longer hand over in commission.
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