The internal tool your business does not have
Custom web application development
When your business runs on five spreadsheets that contradict each other, the problem is no longer organisation — it is the tool. We build the application that centralises your data, your roles and your processes — from a simple tracking tool to a full platform, reachable from any browser.
What you get
The internal tool your business does not have
Engagements from
20,000 MAD per project
One source of truth instead of files that drift apart
Your team works from the field, not only from the office
You own the code, the data and the hosting accounts
Problems we solve
Problems we solve
Your data lives in files that contradict each other
Three versions of the same spreadsheet, each edited by a different person. Nobody knows which one is authoritative, and copy-paste errors are expensive.
Producing a report takes half a day
When reporting means exporting, cross-checking and reformatting by hand, it never gets done often enough to inform a decision.
No off-the-shelf software fits your business
You pay for three stacked subscriptions and work around each of them. Past a certain point, building costs less than working around.
What is included
What is included
Scoping and phased costing
We map your processes, define the screens and roles, and issue a firm phased quote — including what is out of scope, in writing.
Responsive web application
Authentication, roles and permissions, business forms, approval workflows. Usable on desktop and mobile, with no app store involved.
Dashboards and exports
The indicators that matter to you, updated in real time, with Excel and CSV export where your teams need it.
Integrations and handover
Connection to your existing tools (CRM, invoicing, WhatsApp, spreadsheets), hosting on your own accounts, documented code and team training.
How we proceed
How we proceed
- 01
Scoping workshop
One to two weeks to understand your business, your users and your processes, and define precisely what the application must do — and must not.
- 02
Designs before code
We design every screen and user journey before writing a line. Fixing a design costs hours; fixing it in production costs weeks.
- 03
Phased development
Delivered as usable modules rather than a six-month tunnel. You see the product progress and sign off at each stage.
- 04
Launch and handover
Progressive rollout, user training, source code and documentation handed over. Your team can take it in-house or leave maintenance with us.
Frequently asked questions
Frequently asked questions
It depends on three things: the number of screens, the number of user roles, and the integrations required. Three reference points. A simple application — one or two roles, a handful of screens, core functions, say an internal tracking tool or a light client portal — starts at 20,000 MAD. An intermediate application, with several roles, notifications and connections to your existing tools, sits between 40,000 and 80,000 MAD. Beyond that — multi-entity platform, high volume, complex business logic — budget 80,000 MAD and up. We quote in phases after the scoping workshop, with what is out of scope written down. Be wary of very low quotes: below 15,000 MAD it is a lightly customised template, not an application.
Allow 8 to 12 weeks for a first production version covering your most critical process, then phased releases. Delays almost always come from insufficient scoping at the start, which is why we spend the first stage there.
For the large majority of B2B cases a responsive web application is enough and costs 30–50% less than native iOS and Android. Native mobile is only justified if you need advanced push notifications, hardware access (background GPS, camera) or offline operation.
You do, entirely. Code is pushed to your repository, hosting accounts are created in your name, and documentation is handed over. If you decide to bring maintenance in-house or change supplier, nothing holds you back.
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