Atlas Immobilier · Real estate · Casablanca
Halving acquisition cost for a real-estate developer
Complete Google Ads account restructure and landing page rebuild for a Casablanca property developer.
- -58%
- Cost per lead
- ×3,4
- Qualified leads / month
- 5 mois
- Engagement length
The challenge
The account had run for 18 months without reliable conversion tracking. Budget was split evenly across developments regardless of profitability, and all traffic landed on a generic homepage.
Our approach
- 1
Rebuilt conversion tracking with signed-sale import, so optimisation targeted actual revenue rather than form fills.
- 2
Split campaigns by development and by intent, with budgets steered by each project's margin.
- 3
Built a dedicated landing page per development with gallery, floor plans, payment simulator and a short form.
- 4
Weekly search-term cleaning with systematic exclusion of job-seeking and rental queries.
The result
Within five months, cost per qualified lead fell 58% and monthly volume rose 3.4× on the same budget. The sales team could prioritise callbacks using the qualification score pushed into their CRM.
For the first time we know which campaign produced which sale. It changed how we allocate budget.
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